The objective of this project was to empower Bajaj Finserv, a leading financial services company, to achieve steady revenue growth and a significant boost in ROI. Facing challenges with costly CPO and CPT metrics, Bajaj Finserv sought to enhance their market dominance through strategic PPC campaigns.
Project Execution
Step 1: Holistic Sales Funnel Analysis
Our journey commenced with a thorough examination of the entire sales funnel. This comprehensive analysis identified key touchpoints, potential optimizations, and avenues for enhanced efficiency.
Step 2: Custom Audience Tailoring
Leveraging the substantial traffic on the ecommerce website, our approach centered on crafting bespoke custom audiences. This strategic segmentation aimed to engage users who aligned closely with conversion objectives.
Step 3: Unveiling Audience Potential through Experimentation
Our path to success embraced experimentation. We meticulously tested diverse, highly qualified audience segments. This iterative process unveiled insights that guided our efforts towards maximum impact.
Step 4: Precision in Location Targeting
Central to our strategy was the laser targeting model. Rigorous analysis highlighted a high-performing locale boasting abundant product inventory. By focusing on this prime location, our approach optimized resource allocation for optimal outcomes.
